Quality the keyword at Murphy's Ireland
However, splitting up the U.S. into four regions is not the answer to everything. Decentralisation, feels Eric Morham, is the keyword. That's the reason why Regional Revenue Centers have been set up
, to sur pass your competitors. Consistency then becomes the keyword. Not only in the quality of the product but certainly also in the brand publicity.
Speed seems to be the keyword at El Aguila. From the moment that Heineken acquired a 38% shareholding (and management control) in September 1984, Spain's biggest brewery group has been moving along