enjoy
responsibly
day
addaction
- Heineken
Heine
Enjoy Responsibly Day
Team Effort for a
Good Cause
Bringing Star Power to
Heineken® Light
As part of its commitment
to promoting responsible
consumption, HEINEKEN
UK partners with the alcohol
misuse charity Addaction.
Since April, employees
have been fundraising
and volunteering for the
charity. To date, teams
across the country have
raised more than £100,000
(€125,000) and volunteered
hundreds of hours in projects
ranging from employability
workshops to refurbishing
service centres.
SEP4 2014
USA
Acclaimed actor, singer and comedian
Neil Patrick Harris is the face of a
humorous new campaign in the USA for
Heineken® Light. In the commercial,
Harris celebrates the full flavour of the
drink, which won the award for Best-
tasting Light Beer at the 2013 World
Beer Championships. Due to broadcast
regulations, however, he is unable to
drink the beer on camera. His witty
response to these restrictions earned
the commercial wide media coverage
and over 10 million online views in
its first two months. The campaign is
supported by a microsite,
www.besttastinglight.com.
I lICIHt
mi ann.ixM ouiiin
Visit the
Heineken® Light microsite
GLOBAL
On k September, HEINEKEN celebrated its first global Enjoy
Responsibly Day. The aim of the day was to raise awareness
among employees about the impact of alcohol abuse and promote
moderation as the social norm. From distributing 10,000 breathalysers
in the Congo to industry roundtables in France, 85,000 HEINEKEN
employees could take part in a diverse range of locally relevant
activities. On a global level, employees showed they think
moderation is cool by featuring in a
music video for a remix of DJ Armin
van Buuren's 'Save My Night' track, [Qn
the theme song of the Heineken®
'Dance More Drink Slow' campaign.
UK
Watch the Enjoy
Responsibly Day
music video
2k World of HEINEKEN Edition 2 201A
