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Reaping the Benefits of Local Sourcing
Amstel Shows its Lite Side
GLOBAL NEWS
HAITI
Launched on 1 August, Amstel Lite is the
latest addition to South Africa's (lite) beer
category. With a lower alcohol content
(4% ABV) and 25% fewer calories than
Amstel Lager, Amstel Lite is still a full-
flavoured beer that is slow brewed to the
same quality standards consumers expect
of Amstel. The bottle also follows the
same iconic shape as Amstel Lager and
thanks to its vertical label design it has a
young, playful feel. The neck is wrapped in
a silver foil, conveying a sense of freshness
and fun and distinguishing the exciting
newcomer from the Lager option. This
look is carried through to the can, which,
with its clean and uncluttered design, will
stand out on the shelf.
Staff from Brasserie Nationale d'Haiti (BRANA), HEINEKEN's subsidiary in Haiti, were
joined by US Ambassador Pamela White and government officials to celebrate this
year's sorghum harvest with small-scale farmers and the Smallholders Alliance for
Sorghum in Haiti (SMASH). Launched in 2012, SMASH is BRANA's five-year local sourcing
programme. It is committed to reducing poverty among farmers by providing them with
a market for their crops and investing in training to improve agricultural productivity.
Several farmers involved in the programme have already increased their yields by 100%
and their incomes by 75%.
AMSTEL
AMSTEL
SOUTH AFRICA
Edition 2 201A World of HEINEKEN
