Birra Moretti Partners with
Expo Milano 2015
HEINEKEN
Launches New
Pub Concept
Heineken© Supports Rugby
CENTRALNA
Heineken® has become one of the founding sponsors of the new Rugby
Champions Cup and the Rugby Challenge Cup. After 19 years of helping
to make the Heineken Cup the world's leading rugby club competition,
the brand is excited to be involved for a 20th year in both competitions.
While the name may have changed, Heineken®'s support will continue to
be highly visible and includes the Heineken® Coin Toss, Heineken® Man
of the Match Award and the Heineken® Backstage Stadium Tour, where
customers and consumers can be pitch-side during the players' warm-up.
SLOVAKIA
ITALY
HEINEKEN Italia, through its distribution company
Partesa and its beer brand Birra Moretti, will be
the Official Beverages Distributor and Official Beer
Partner of the 2015 Expo Milano. The event is held in
a different city every five years and is supported by
a relevant theme. In 2015 this is 'Feeding the Planet,
Energy for Life'. The double partnership will provide
services and products boasting sustainability and
Italian excellence.
HEINEKEN Slovakia and
horeca partner Medusa Group
have introduced a new chain
of pubs. Under the name
Klubovna ('club house'), the
concept is based on appealing
design, good food and quality
beer, including the national
premium brand Zlaty Bazant,
local brand Corgon, Czech
brand Krusovice, Heineken®
and Desperados. The first club
house, Centralna Klubovna,
opened in Bratislava in March
and another 20 pubs are set
to open all over Slovakia in the
coming three years.
EUROPE
