Multiple Benefits on Tap
CUSTOMER FOCUS
HEIN EKEN UK has introduced a range of innovative draught dispense systems to
suit every customer. With SmartDispense, outlets can reduce costs, improve beer
quality and benefit the environment. As the roll-out continues, customers are
singing its praises.
The Science Bit
Motivated by the research findings,
HEINEKEN UK established a team,
including external cooling and
SmartDispense
Beer is chilled as it leaves the keg, reducing
cellar cooling costs and improving quality
n the UK, enjoying a draught
beer is a cultural institution.
One tradition that needed
updating, though, was the old-
fashioned equipment used to store
and serve the beer.
"Historically, UK draught systems
worked on a generic 'must buy, must
sell' basis," says Simon Gray, Draught
Dispense Development Coordinator,
HEINEKEN UK. "This meant a single
shared system, from which the beer
lines of all brewers came."
"We conducted in-depth research
and concluded that technical
development and innovation was
required to improve the quality of the
consumer draught drink experience
while reducing operational wastage.
Not only that, but standard systems
were now inefficient in terms of cost
and environmental impact. It was
time for a change."
insulation experts, to develop an
innovative new draught solution.
The result, SmartDispense, is a self-
contained system used uniquely for
HEINEKEN brands. It offers a winning
combination of quality beer, reduced
operating costs, less wastage and
reassurance for operators.
SmartDispense delivers improved
beer quality by keeping the beer cold
and away from light. "Traditional
UK systems have bare beer lines
running from cellars cooled to 12°C,"
says Simon. "SmartDispense uses
hydrocarbon coolers to cool the
beer towards 0°C and consistently
gives 3°C in glass, a temperature
preferred by consumers. The system
is also extremely well insulated,
meaning cooling is more efficient.
The first time the beer sees light
after being put in the keg at the
brewery is when it reaches the glass.
This insulation works in balance
with the cooling to produce a strong
environmental result."
Reducing the need for whole cellar
cooling in smaller volume outlets
Edition 2 201A World of HEINEKEN 19
