miï:
Addis Ababa, and will have an annual
capacity of 1.5 million hectolitres. Local
smallholders supply the brewery as part
of a public-private partnership. The
programme, called CREATE (Community
Revenue Enhancement through
Technology Extension), brings together
the Dutch Ministry of Foreign Affairs,
the European Cooperative for Rural
Development (EUCORD), various local
NGOs and HEINEKEN, which has overall
responsibility for implementation and
sharing best practices with local farmers.
"HEINEKEN is proud to be a leading
party in CREATE," says Johan Doyer,
General Manager, HEINEKEN Ethiopia.
"We are committed to the African
continent and aim to be a partner for
growth for local communities."
Not only does local sourcing eliminate
import duties and reduce HEINEKEN's
transport-related environmental
footprint. With local farmers better able
to compete against imported grains,
the incomes of smallholders are rising,
An Ethiopian farmer
lays out sorghum to dry
making a significant contribution to the
alleviation of poverty at a local level.
"Since I have been part of this project, I
have been able to expand my business. I
own my own mill house and I have future
plans for expansion," says Ethiopian
farmer Mohammed Nure. K
18 World of HEINEKEN Edition 2 201A
