HEINEKEN has set ambitious
sustainable sourcing targets
Initiatives in
Africa involve
more than 100,000
farmers' families
w
it
it
SUSTAINABILITY
Since much of HEINEKEN's impact lies
outside its control with suppliers and
distributors, sustainability is not just a
question of looking at what's happening
in the company's own breweries and
business, explains Edwin. "We also have
to examine the extended supply chain
and make sure that our sustainability
agenda covers it from barley to bar."
Building Momentum
With this in mind, HEINEKEN has set
ambitious sourcing targets, and is working
with the Sustainable Agriculture Initiative
(SAI) - the only global food industry
initiative of its kind - to achieve them.
By 2020, HEINEKEN's aim is that 60% of
raw materials in Africa will come from
local sources (currently, the figure sits
at around 46%), and at least 50% of
the company's main raw materials will
come from sustainable sources.
Ethiopia (top) and Rwanda
(below) have ideal climates for
growing barley
Edition 2 2014 World of HEINEKEN 15
