The 'Open Your City'
campaign targets
'The City' video
has been viewed
online almost
million urban men
around the world
times
The campaign i
rolling out ir
countries
million bottles
of Heineken®
are involved in
the campaign
@wherenext is
mentioned on
average
HEINEKEN USA's
'Routine Interruptions'
has to date had
times per day
million impressions
'OPEN YOUR CITY' NUMBERS
250
6,000,000
World of HEINEKEN Edition 2 201^
