A Moderation Movement
BRAND LEADERSHIP
To kick-start 201 A, Heineken® has unveiled a new
global marketing campaign with a number of inspiring
elements: a world-famous DJ, a catchy new song and an
intriguing online video. But this is no ordinary campaign.
This is the pioneering new message that drinking in
moderation is cool.
Dance
More,
Drink Slow
Dance More, Drink Slow, launched globally
in January 2014, is the newest in a
long-running series of campaigns by the
Heineken® brand, designed to encourage responsible
consumption. The ambition is clear. Heineken® wants
to create a new way of thinking among its consumers -
that moderate drinking is cool and aspirational and that
staying in control helps you get the best out of
your night.
Edition 1 2014 World of HEINEKEN
