Contents
31-35
36-38
Editor's
Note
>0
16-17
10-12
13-15
18-21
22-25
26-27
28-30
Responsible Consumption
Working together to address
drink-driving
Green Brewing
Cutting-edge developments
in HEINEKEN's breweries
Welcome to the latest edition
of World of HEIN EKEN where
we invite you to join us as
HEINEKEN celebrates its 150th
anniversary.
From the beginning, our
approach to doing business has
been motivated by bringing
enjoyment to consumers, a
passion for quality and a respect
for the world around us. In this
issue we highlight examples of
responsible leadership, including
the ground-breaking Heineken®
brand message that moderation
is cool and how we are making
our breweries more sustainable.
We also showcase exciting
innovations, from new products
in the UK to an improved
customer approach in Africa.
Enjoy the read!
Brand Leadership
Heineken® is creating a
moderation movement
Design
New Heineken® can packaging
has star quality
Customer Focus
Raising the standards of
every sales visit
Happy Birthday
Celebrating 150 years of
brewing passion
Global News
A round-up of the latest
HEINEKEN news
Quality Serve
Crowning the world's best
Heineken® bartender
Working with Customers
Crafting bespoke beer flavours
in Singapore
Innovation
HEINEKEN UK is on a roll: one
month, 12 product launches
2014, HEINEKEN
Global Channel Manager:
Holly Bostock
holly.bostock@HEINEKEN.com
Concept Realisation:
MediaPartners Group
Amstelveen
Printing:
Roto Smeets GrafiServices
Eindhoven
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Edition 1 201A World of HEINEKEN 3
