In February, Heineken® released 'The Candidate', an online video
showcasing their unorthodox search for a new Event and Sponsorship Intern
The amusing video quickly became a viral success, capturing the hearts of
consumers in all corners of the world. Dario Gargiulo, Heineken® Digital
Manager, explains why occasionally, even an iconic brand like Heineken®,
isn't afraid to take itself a little less seriously.
4 World of HEINEKEN Edition 2 2013
