Contents
4-7
8-11
12-13
14-17
18-24
25-27
28-31
36-38
Editor's
Note
Brand Building
Sponsorship
Brand Building
Global News
Winning with Customers
Winning with Consumers
Innovation
Sustainability
Innovation
Heineken® 'The Candidate':
A Viral Success
Heineken® UEFA Champions
League Sponsorship
I1"
Tiger Translate:
Engaging Through Art
E-retailing: The Next Star
Performer
Developments in Draught:
Tapping into Quality
Welcome to the latest edition
of World of HEINEKEN. As an
innovative, consumer-inspired,
and customer-focused
company we are always
looking for refreshing ways
to present and deliver our
brands.
In this issue we share our latest
winning ideas and creative
developments. These include
Radler, our must successful
volume innovation ever, a
spotlight on the growing
e-retailing trend and an artistic
fusion from Tiger beer.
Happy reading, and have an
inspired Summer!
©2013, HEINEKEN
Global Channel Manager:
Holly Bostock
holly.bostock@HEINEKEN.com
Concept Realisation:
MediaPartners Group
Amstelveen
Printing:
Roto Smeets GrafiServices
Eindhoven
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Paper from
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Edition 2 2013 World of HEINEKEN 3
A Refreshing Addition
to Category Growth
Good Business: Refocusing
the Sustainability Agenda
Turning the Innovation
Spotlight on Seniors
