Our priority is to find
solutions that allow
our customers to
consistently deliver
the perfect beer
w
U
HEINEKEN wants to
ensure every draught
beer poured is of the
highest quality
to see that it's presented in the correctly branded glass,
with the right level of foam and on the correct branded
coaster. Secondly, they check the beer is the right
temperature, meaning 3 degrees Celsius or less. Finally,
they take micro-biological measurements to ensure it
meets exact scientific standards."
From these tests, the audit company determines the
percent of serves that meet the required FIEINEKEN
specification. "In 2012, our overall percentage improved
by 7%, meaning that several million more glasses of
beer reached our consumers in perfect condition. Our
priority is to find the solutions that allow our customers
to consistently deliver this perfect beer."
Alongside the external audits, a new internal web
platform, 'Glass Act', is being rolled out across Western
Europe. The site will allow FIEINEKEN employees to
submit reviews of the draught beer or cider that they've
purchased. "The initiative started as a joint venture in the
UK, where the site currently gets over 1,000 individual
scores every month," reveals Nick. "This platform will
provide another source for each market to look at
performance trends, such as temperature and glassware;
to take corrective action where needed; and, most
important, for all employees to get passionate about
draught beer quality. In the UK, our consumers can also
give their own feedback on their draught consumption
experience via the market-leading useyourlocal.com
website."
Quality Innovations
Through the latest innovations in draught dispense, we
are helping our customers to save time and money, reduce
waste, and improve the quality of every draught beer
served. In the last issue of World of FIEINEKEN, the new
David XL Green was highlighted, which has the ability to
deliver the perfect quality beer every time. "This is why
it's such a fantastic piece of equipment," states Nick. "In
Belgium and France particularly, they have really grasped
the benefits it can deliver, and we've received feedback from
UK customers that they think it's 'industry changing'.
26 World of HEINEKEN Edition 2 2013
