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A clear passion for quality is driving HEIN EKEN
draught business forward. This translates into a
focus on improving the quality of the consumer's
draught experience, and providing a top quality
service for our customers. Nick Rust, Western
Europe Draught Beer Development Manager,
talks to World of HEIN EKEN about the latest
developments.
hen it comes to draught, quality
is key in everything we do. In
Western Europe today, our
activities are based around
three key areas to deliver this," explains Nick. "We want
to make sure the draught beer itself is of the highest
quality and, at the same time, we want to be as efficient
as possible, including standardising equipment and
sharing best practice."
Measuring Quality
"We use an external company to audit the quality of our
customers' draught beer twice a year across a number
of cities," says Nick. "Firstly, they test to ensure the beer
looks right in the eye of the consumer. They're looking
Edition 2 2013 World of HEIN EKEN 25
