Sol: Free Beer for Free Spirits
Futuristic Lounge Bar
Local Sourcing Target Gets a Boost
UNITED KINGDOM
GLOBAL NEWS
Sol, HEINEKEN's original Mexican beer born in
1899, has revealed the hidden 'free spiritedness'
of London's desk-bound bankers. A viral film
captures city workers in London's Canary Wharf
throwing away their ties to gain some Espiritu
Libre. At its peak, it became the UK's second most
viewed YouTube video, and now has more than
320,000 views.
GLOBAL
Heineken® has invited designers from around
the world to collaborate on building the ultimate
concept lounge bar. The collaboration between
emerging talents from a variety of design
disciplines (fashion, motion, product, interior and
graphic) will result in a 'pop-up' space that will be
showcased at Fuori Salone 2014, and in other
cities around the world later next year. Every
week, Heineken® will also be asking its 12 million
Facebook fans about different aspects of the bar
experience, and their Instagram images of bar
features will be used to help refine the designers'
challenge, www.heineken.tumblr.com
view
with
Join Sol as they show they're
the beer for free spirits.
(YouTube login required)
Explore the
lounge bar of
the future on
our Tumbir page
HEINEKEN, the Dutch government, the Ethiopian Institute of Agricultural
Research (EIAR) and Agricultural Transformation Agency (ATA) have signed a
Memorandum of Understanding to launch a four-year programme to expand
malt barley development in Ethiopia. HEINEKEN's new brewery in Kilinto,
Addis Ababa Municipality, will open in June 2014. It is estimated that 20,000
Ethiopian farmer families will receive an income from this initiative. The four-
year malt barley development programme in Ethiopia is very important for
achieving HEINEKEN's ambition to source a minimum of 60% of raw ingredients
from local sources by 2020. This project is part of the programme named
CREATE (Community Revenue Enhancement through Technology Extension), in
which HEINEKEN, together with the Dutch government and NGO EUCORD will
improve agricultural processes, and increase its local demand, also in Rwanda
and Sierra Leone.
Edition 2 2013 World of HEINEKEN 1
