Sustainability Success for HEINEKEN
innovations
Your Future Bottle
Remix Winner
2012 Sustainability Report
Heineken N.V.'s 2012 Sustainability Report
is now available to read online. The report
highlights the significant progress
made by HEINEKEN in
achieving the goals laid out
in its Brewing a Better Future
approach to sustainability.
For 2013, AO OpCos will also
publish their local sustainability
reports, sharing more detail on
their progress with their local
stakeholders.
GLOBAL
Two of HEINEKEN's innovative cooling draught systems have
been recognised in the 'Best Environmental Sustainability
Initiative of the Year' category at the Canadean International
Beer Awards 2013. The David XL Green and Heineken®
Fountain Extra Cold were awarded first and third place
respectively, a testament to their green credentials.
To celebrate its 140th year, Heineken®
challenged creative minds everywhere to delve
into the brand's past and play with its DNA to
create a cool new design. The winning idea,
by Fernando Degrossi from Sao Paolo, Brazil
beat almost 2,000 other entries. It remixes
five circular Heineken® logos from five different
decades, and incorporates Heineken®'s famous
trademark red star. The Limited Edition bottle
will go on sale around the world in early 2014.
www.yourfuturebottle.com
Browse through the
finalists of our Design
Challenge 2013
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GLOBAL
Read our latest
sustainability
report online
