140 Years of Achievements
When Gerard Adriaan Heineken
made clear his intention to purchase
the Haystack brewery in Amsterdam
in 1863, he had big plans for the
future. From that moment on the
brand has been on a journey of
innovation and success.
In 1886 the famous Heineken®
A-Yeast was cultivated. The beer has
since been honoured with multiple
awards. International growth began
in Brussels in 1927. Today you can
find the renowned logo with the
smiling 'e' in over 100 markets.
Heineken® has become the most
valuable international premium beer
brand, a testament to 140 years of
passion and dedication.
Five thousand Heineken®
bottles were used to create an
interactive design feature at the
old brewery in Amsterdam
Historic visuals and submissions
for an iconic Heineken® bottle of
the future can be found at
www.yourfuturebottie.com
During 2013, Heineken® will be putting hundreds of
historic visuals of its evolution since 1873 online at its
interactive design hub, www.yourfuturebottle.com.
Designers are invited to take at least one element from
the past and remix it into a unique, iconic Heineken®
bottle of the future. Entries will be displayed in the online
gallery, and the winning designer will see their bottle
launched in December 2013 in an exclusive gift box
designed by digital design pioneer, Joshua Davis. K
Edition 1 2013 World of HEINEKEN
