to Celebrate
BRAND BUILDING
Reasons
2013 is a very special year for Heineken® as the brand celebrates being 140
years young. And as an open, progressive brand with design in its DNA, what
better way for Heinekento mark this milestone than with three creative
events: the launch of a special Limited Edition gift pack, a new Future Bottle
Design Challenge, and an innovative digital installation that connects
people around the globe and puts Heinekenconsumers at the centre of the
celebration.
T?
rom 7 December 2012 until 2 January
2013, the front of the Heineken Experience
building in Amsterdam became a giant
wall installation made from thousands of illuminated
Heineken® bottles. This was an integral part of the
Amsterdam Light Festival, which saw the city's centre
and canals illuminated for a month. "The bottle wall
acted as a showcase of the brand's 1 AO years as well
as an interactive canvas that allowed Heineken® fans
around the world to share in the celebration and become
part of the brand's history by joining a global, social
media-powered party," says Concept Development
Manager, Els Dijkhuizen. "After all, why toast with one
bottle, if you can toast with 5,000!"
Edition 1 2013 World of HEINEKEN
