RESPONSIBLE CONSUMPTION
Alcohol
Industry Unites
As part of its continuing efforts to tackle the harmful use of alcohol, HEIN EKEN has
joined some of the world's largest alcohol producers in signing a series of global
commitments. Roland Verstappen, Director of Global Public and Governmental
Affairs, explains why a proactive approach is essential for our industry, and
highlights why cooperation with retailers is crucial for success.
What is the background to these
new global commitments?
The alcohol industry has a long history
of proactive involvement in tackling
harmful drinking. Since the World
Health Organisation's (WHO) adoption
of the Global Strategy to Reduce the
Harmful Use of Alcohol in May 2010,
global alignment in relation to industry
prevention efforts by companies,
trade associations and social welfare
organisations has increased.
In October 2011, the global alcohol
industry signed five key commitments
to support increased action in relation
to harmful drinking. These global commitments
were coordinated through the International
Center for Alcohol Policies (ICAP) and the Global
Alcohol Producers Group (GAPG). ICAP is a non
profit organisation supported by major alcohol
producers, including HEINEKEN.
It aims to be the leading global think-tank on
alcohol, focusing on science and policy rather
than lobbying or advocacy. GAPG is responsible
for advocating appropriate policy and strategy
at a national and international level. The
CEOs of the member companies of ICAP and
GAPG meet annually to discuss industry action
relating to responsible consumption. HEINEKEN
is represented by its CEO, Jean-Franqois van
Boxmeer.
What exactly has HEINEKEN committed to?
The commitments within this new, collective
pledge include ten specific actions grouped into
five key areas:
Underage drinking
Marketing codes of practice
Consumer information and product innovation
Drink-driving
Retailer support.
L 1 W
I Reducing underage drinking, including limiting access
I to digital content, is part of the commitments
Edition 1 2013 World of HEINEKEN
