Contents
4-7
8-16
17-19
20-23
24-27
28-31
32-37
G
38-40
Editor's
Note
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Brand Building
Winning Portfolios
Winning with Customers
Duty Free and Export
Global News
Heineken Prizes
Green Innovation
FSC
Winning Partnerships
Responsible
Consumption
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FUTURE
F UI URE
140 Reasons to Celebrate
From Winning Partnership to Winning Team
Spotlight on APB Beers
Customer Service Doesn't Flave
to Cost the Earth
Duty Free Takes Off
Rewarding Achievement
Past, Present and Future
Sustainable Business is
Good Business
Welcome to the World of
HEINEKEN. In this edition
we celebrate the start of a
prosperous new year for you
and for HEINEKEN. What
better way to toast this than
with a Heineken®, which
celebrates its 140th birthday
this year?
We also highlight current
initiatives that are helping to
add value to your business,
including our ongoing vision for
the beer category, our support
for new global commitments to
address harmful drinking and
developing exciting innovations.
Happy reading and a
prosperous 2013!
©2013, HEINEKEN
Global Channel Manager:
Holly Bostock
holly.bostock@HEINEKEN.com
Concept Realisation:
MediaPartners Group
Printing:
Roto Smeets GrafiServices
Eindhoven
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Edition 1 2013 World of HEINEKEN 3
Driving Excitement and
Sales in the Beer Category
Alcohol Industry Unites
