Contents 4-7 8-16 17-19 20-23 24-27 28-31 32-37 G 38-40 Editor's Note él Brand Building Winning Portfolios Winning with Customers Duty Free and Export Global News Heineken Prizes Green Innovation FSC Winning Partnerships Responsible Consumption Jl <V ,VMV;\ +*1> lleltiBen ;**V t i fr- 4 u THE FUTURE F UI URE 140 Reasons to Celebrate From Winning Partnership to Winning Team Spotlight on APB Beers Customer Service Doesn't Flave to Cost the Earth Duty Free Takes Off Rewarding Achievement Past, Present and Future Sustainable Business is Good Business Welcome to the World of HEINEKEN. In this edition we celebrate the start of a prosperous new year for you and for HEINEKEN. What better way to toast this than with a Heineken®, which celebrates its 140th birthday this year? We also highlight current initiatives that are helping to add value to your business, including our ongoing vision for the beer category, our support for new global commitments to address harmful drinking and developing exciting innovations. Happy reading and a prosperous 2013! ©2013, HEINEKEN Global Channel Manager: Holly Bostock Concept Realisation: MediaPartners Group Printing: Roto Smeets GrafiServices Eindhoven Layars Install the free Layars app to access additional online content wherever you see the Layars icon. MIX Paper from responsible sources FSC™ C014400 Edition 1 2013 World of HEINEKEN 3 Driving Excitement and Sales in the Beer Category Alcohol Industry Unites

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World of Heineken | 2013 | | pagina 3