The New David XL
Green
SUSTAINABLE INNOVATION
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Sustainable
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Imagine an investment that would pay for
itself in less than a couple of years, due to
lower operating costs, and then continue
to save money. Add increased sales and
impressive green credentials to the description,
and it almost seems too good to be true. But
two recently launched HEINEKEN innovations,
the David XL Green and the Heineken®
Fountain Extra Cold, fit this description
perfectly.
Energy costs for the new David XL Green are 50% lower
than even the newest 'green' draught systems available
Improved product quality, enhanced
consumer experience, superior
branding, lower running costs,
reduced beer waste, and increased
staff convenience are just a few of
the new David XL Green's credentials.
So it's no surprise when Commercial
Manager, Erik van der Aa, confirms
that the roll-out has started in ten
markets and is resulting in a wave of
new customers.
Consumers these days are becoming
increasingly knowledgeable and
appreciative of how a perfect beer should
look and taste. But they're not always
satisfied with the quality. "Consumers
want their draught beer to be perfect
every single time," explains Erik.
"The new David XL Green stores and chills
the kegs directly below the tap, so the
beer doesn't have to travel far to the tap.
This ensures that every beer is served
at the correct temperature. Each keg is
also supplied with a new beer line that
runs from the keg to the tap. This avoids
potential infections that may occur with a
conventional line if not cleaned properly.
Edition 1 2013 World of HEINEKEN 33
