Heineken® Open Baseline After Party Fighting Discrimination Dos Equis' Most Interesting Voicemail GLOBAL NEWS NEW ZEALAND Now in its fourth year, the Heineken® Open Baseline After Party is offering something more for tennis fans - a fan zone to catch all the final's action, and soak up some off-court entertainment. Located on site at the ASB Tennis Arena, with the final's action live at 13.00 on the big screen on Saturday 12 January, the party included a music line-up with headliner Ladi 6, hip-hop heavy weight David Dallas, and electro-pop princess, Ruby Frost. GLOBAL GBCHealth Dos Equis' new campaign invites consumers to call 'The Most Interesting Man in the World'. The campaign asks the public, via a mural displayed on the side of Diablos Cantina in Las Vegas, if they're 'Looking for an interesting time? Call 1-888-790-7665.' By doing so, the caller is directed to the Most Interesting Man's voicemail, where different prompts lead to various jokes about bachelorette parties, out-of-control blimps, blackjack-playing otters, and low-fat blueberry muffins. HEINEKEN's CEO lean-Franqois van Boxmeer joined more than AO other CEOs to oppose restrictions on the freedom of movement for people with HIV. GBCHealth and UNAIDS were resonsible for coordinating the agreement. A5 countries currently impose some form of restriction on entry, stay or residence, based on a person's HIV-positive status, a measure that is discriminatory, violates human rights, and does not protect public health. GBCHealth leveraged the collective might of all signatories as an advocacy tool on World AIDS Day 2012 to raise awareness and encourage the A5 governments to lift its restrictions. icj Edition 1 2013 World of HEINEKEN

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World of Heineken | 2013 | | pagina 27