Heineken® Open
Baseline After
Party
Fighting Discrimination
Dos Equis' Most
Interesting Voicemail
GLOBAL NEWS
NEW ZEALAND
Now in its fourth year, the
Heineken® Open Baseline
After Party is offering
something more for tennis
fans - a fan zone to catch
all the final's action, and
soak up some off-court
entertainment.
Located on site at the ASB
Tennis Arena, with the final's
action live at 13.00 on the
big screen on Saturday 12
January, the party included
a music line-up with
headliner Ladi 6, hip-hop
heavy weight David Dallas,
and electro-pop princess,
Ruby Frost.
GLOBAL
GBCHealth
Dos Equis' new campaign invites
consumers to call 'The Most Interesting
Man in the World'. The campaign asks
the public, via a mural displayed on the
side of Diablos Cantina in Las Vegas, if
they're 'Looking for an interesting time?
Call 1-888-790-7665.' By doing so, the
caller is directed to the Most Interesting
Man's voicemail, where different
prompts lead to various jokes about
bachelorette parties, out-of-control
blimps, blackjack-playing otters, and
low-fat blueberry muffins.
HEINEKEN's CEO lean-Franqois van Boxmeer joined more
than AO other CEOs to oppose restrictions on the freedom
of movement for people with HIV. GBCHealth and UNAIDS
were resonsible for coordinating the agreement. A5 countries
currently impose some form of restriction on entry, stay or
residence, based on a person's HIV-positive status, a measure
that is discriminatory, violates human rights, and does not
protect public health. GBCHealth leveraged the collective
might of all signatories as an advocacy tool on World
AIDS Day 2012 to raise awareness and encourage the A5
governments to lift its restrictions. icj
Edition 1 2013 World of HEINEKEN
