Heineken® Global Bottle Launched S$1 Million for National Kidney Foundation The HEINEKEN Draught Beer Challenge Winner is. SINGAPORE THE NETHERLANDS NIGERIA Heineken® launched its global K2 bottle in Nigeria at a spectacular World Premiere event held in the Federal Palace Hotel and Casino in Lagos. In line with its sponsorship of the latest lames Bond movie, Skyfall, the event also premiered the film in Nigeria, and the brand staged a high-speed boat chase between mercenaries and naval security marshals to reclaim a Heineken® case. Once retrieved, the case was handed over to Jacqueline van Faassen, Senior Brand Manager Heineken®in Nigeria. The new world-class Heineken® bottle, was then revealed to the audience by Nigerian Breweries' Managing Director/CEO, Nico Vervelde, and Marketing Director, Walter Drenth. Asia Pacific Breweries (APB) in Singapore has donated S$1 million to The National Kidney Foundation (NKF). As Singapore's largest dialysis provider, NKF supports 90% of the nation's haemodialysis patients, and APB's donation will help provide approximately 7,800 haemodialysis sessions to 50 kidney patients. HEINEKEN's CEO, Jean-Franqois van Boxmeer, says: "We are particularly proud to support the work of the National Kidney Foundation in Singapore. This is an important part of giving back to society, which is something that is ingrained in the DNA of our Company." In April 2012, HEINEKEN launched www. IdeasBrewery.com, an open-innovation platform to connect with innovators around the world and generate new thinking. In the second challenge this year, Albert Soler Mas (Spain) was selected from a group of six finalists for his 'Flavours of the World Skimmer'. His idea enhances the draught beer experience by offering variety and adding flavour to the foam. The jury chose Albert's idea because of its simplicity and its potential for global activation with local adaptation. The runners up were 'Heinekenergy', a concept that bridges the gap between draught beer and spirit mixers, by Jesse Wilson (UK), and 'The Augmented Reality Experience' by Edwin Froma (the Netherlands). Visit the website for details of the next competition: The 60+ Chaiienge.

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World of Heineken | 2013 | | pagina 26