SPONSORSHIP
Festival goers printed out their
very own unique QR Code with
a personal message
one of the first tangible platforms that we can use to
communicate to our customers that we are sustainable.
Sustainability can be a way of marketing your brand
too - whether that's through recycled chairs or lower C02
fridges. Live music is one of the most important platforms
to push this forward."
of beer. You buy a laptop that uses Intel technology,
you know it's quicker: there's a guarantee of quality and
performance there. If you see Heineken® is involved
in a festival, you know you're going to be part of an
unforgettable experience - at the event and beyond."
Ultimately, it's all about the beer. People expect high-
quality products, and these are the first elements we
need to take care of. loost concludes: "We're like the Intel
Consumers are guaranteed
memorable moments at
Heineken®-sponsored events
38 World of HEINEKEN Quarter 4 2012
