Using technology to surprise
consumers and ignite
conversations
booth, where they're recorded dancing for 30 seconds. Within
48 hours, the clip has been edited into a mini music video
that's posted straight to participants' Facebook walls. "Most
markets are working to increase their Facebook fans," says
Joost, "and this is just one of the ways you can do that.
"On a yearly basis, we're involved in more than 400 music
festivals, which means that, on average, there's a Fleineken®
enjoyed at a music festival every day of the year."
Back to Basics
Music festivals also provide an opportunity to communicate
Fleineken®'s sustainability position. "Live music events are
Frame from one of thousands
of 'human equalizer' clips
posted to Facebook
2012 Events
OCTOBER
■Sandance, Dubai (full VIP)
NOVEMBER
■Sandance, Dubai
■SWU, Brazil
DECEMBER
■ZoukOut, Singapore
Quarter 4 2012 World of HEINEKEN 37
