BUSINESS
HEINEKEN contributes to the
livelihoods of around one
million people in Africa
Europe, is HEINEKEN's backbone. You
only have to look at our long history
here and it's obvious the continent is
part of our DNA."
Ready as Ever
HEINEKEN entered the continent in the
1900s, and built its first brewery in the
1920s. Today, the Company has more
than 18,000 employees across Africa,
and buys its raw materials from more
than 116,000 African farmers - thus
supporting the livelihoods of about a
million people. In addition to breweries,
it also operates four soft drink plants,
two malteries, two packaging plants,
Heineken®'s UEFA Champions League
sponsorship is clearly visible across Africa
continent that takes football seriously
Quarter A 2012 World of HEINEKEN
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