BEHIND THE SCENES
The Magic of
HEINEKEN
Even the most iconic brands can struggle to hold viewers'
attention when it comes to the typical five-minute corporate
film. However, the epic and enduring journey of the HEINEKEN
Company, the iconic brand and its founding family over an
extraordinary 150-year history has all the ingredients of a
blockbuster hit. For those who've already had a sneak preview
of' The Magic of HEINEKEN' feature-length documentary, it's
exceeded all expectations.
Original footage was shot in
more than 11 countries
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required gaining access
to the restricted areas of
breweries and bottling facilities around
the world and to family archives, as well
as tapping into the personal stories of
people who've shaped the Company's
history and future. This presented an
immense challenge - one particularly
suited to a member of the Heineken
family. So it may come as no surprise that
the co-producer of the recently completed
documentary, The Magic of HEINEKEN,
was none other than Freddy Heineken's
granddaughter, Louisa de Carvalho.
Behind the Scenes
For The Magic of HEINEKEN, Louisa
succeeds in pulling back the curtain for an
intimate look at the history and present-
day story of the world's largest family-
controlled brewer. The viewer is taken on
a captivating ride through HEINEKEN's
multifaceted history, highlighting
innovations, obstacles, expansion,
acquisitions, marketing and sponsorships
that have not only ensured the Company's
survival, but made HEINEKEN the most
admired beer Company on the planet.
What ultimately emerges is a profoundly
moving portrait of the tangible personal
pride, passion and experiences that have
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World of HEINEKEN Quarter 3 2012
