Let's talk about
beer was an
exceptional event,
and was an
inspiration to all
wno are part of
SCC as well as to
its closest partners
it
When you want to spread the word about something, it helps to have passionate and informed
ambassadors. HEINEKEN's Sociedade Central de Cervejas e Bebidas (SCC) in Portugal seized the
ambassador opportunity by providing a platform for beer-industry representatives to share their
passion for and knowledge about beer. Armed with a positive story to tell, those taking part are set
to become true ambassadors for our category and our brands.
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Quarter 1 2012 World of HEINEKEN 9
