IMAGE OF BEER many countries. Losing control is not reflective of the social behaviour of the Heineken® drinker. Instead, drinking beer is a high-quality ritual. Existing beer drinkers will be drawn to the Heineken® brand based on this initiative, as it reflects the way many beer drinkers feel. Being out of control is just not smart, healthy or cool. Heineken® has placed specially-designed sunrise sofas in high-profile locations around the world, offering unique views of the city's sunrise Quarter 1 2012 World of HEINEKEN

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2012 | | pagina 7