IMAGE OF BEER
many countries. Losing control is not
reflective of the social behaviour of the
Heineken® drinker. Instead, drinking beer
is a high-quality ritual. Existing beer
drinkers will be drawn to the Heineken®
brand based on this initiative, as it
reflects the way many beer drinkers feel.
Being out of control is just not smart,
healthy or cool.
Heineken® has placed
specially-designed sunrise
sofas in high-profile
locations around the
world, offering unique
views of the city's sunrise
Quarter 1 2012 World of HEINEKEN