When I tried some of the beers
with our culinary offerings, I could
really see it opening up a new set
of possibilitiesror our diners
Paul Cartwright, Head Chef-Director
44 Rolys Bistro, www.rolysbistro.ie
"We've found that people are generally
surprised about this 'new' information
about beer, and are keen to pass it on to
friends or friends of friends."
Driven by the economic recession, there
has been an increased trend towards
home consumption which Alison believes
is "likely to stay". The wine market has
worked hard over the years to provide
a positive home-drinking experience,
with many consumers buying the correct
glasses for different wines and possessing
a certain level of knowledge about the
wine they're drinking.
Food Pairing
Many consumers are aware of the
benefits of matching wine with food,
and it is associated much more with
low-energy social occasions. Much of this
is learned by mimicking the good wine
behaviour demonstrated by increasingly
professional on-trade establishments.
A growing number of drinking occasions
now revolve around food. Of all consumers,
80% spontaneously consider wine as an
accompaniment for food, but by educating
them about the different types of beers
that can enhance a certain food choice,
HEINEKEN will help them to make a more
informed and balanced decision.
The Next New Thing
"Happily, this is an area which has tested
very positively with consumers and there's
a big appetite from consumers to learn
more," Alison adds. "Consumers are
always on the look-out for something new,
particularly in the current climate where
90% of consumers
don't realise that
beer is made from
natural ingredients
Quarter 1 2012 World of HEINEKEN
