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Making a Difference Locally
As the world's most international brewer,
HEINEKEN has always believed strongly
in making a positive impact in the local
communities in which it operates. The
Brewing a Better Future ambition, which
sets out HEINEKEN's sustainability
approach until the year 2020, defines
clear targets in a number of areas
including health, the environment,
and support for local communities.
The Brewers of Europe report includes a
number of examples of how HEINEKEN
is making a difference. With regard to
community building, the report highlights
Foster's sponsorship of the Edinburgh
Comedy Awards, which is part of the
Edinburgh Comedy Festival. This is a
platform for upcoming entertainment
talent to showcase their abilities. Set
against a background of shrinking
budgets for the promotion of the arts,
Dance^life and Foster's
Edinburgh Comedy
Awards are just two
examples of local events
sponsored by HEINEKEN.
Autumn 2011 World of HEINEKEN 33
