Foster's Gold
allows lager
drinkers to
on occasions
when a can is not
appropriate.
PREMIUM L AGE'
Golden Idea
New: Foster's Gold
Inspiration can hit at the most unexpected moments. During a review of consumer research, Innovation
Manager Rod Gillies and his colleagues had a moment which he describes as "someone suddenly turning
the light on". This was the starting point of an 18-month project to develop and launch a new premium
version of Foster's lager that meets a clear consumer demand in the UK market.
20 World of HEINEKEN Autumn 2011
