Responsibility. It's a word that's been
hitting the headlines around the globe
recently, and more specifically in the UK
as the British government puts its weight
behind a public health 'Responsibility
Deal' launched in March. Since September
last year, Heineken has been working
behind the scenes, together with the
British Department of Health, to draft a
series of pledges, which promote self-
regulation and corporate responsibility.
Powerful
Partnership
