lence Programme INSTALLING A BEER KEG Participants learn how to change an empty beer keg in five clear steps. PRESENTATION This covers the importance of presentation for inside and outside areas of the bar, as well as the presentation of bar staff, including clothing, hair and jewellery. GLASS RINSING Cleaning glasses is an important step in delivering the perfect beer. Traces of fat or dirt on a glass will make the beer flat, but is also bad hygiene and reflects poorly on the business. CLEANING TIP The most effective product to use to clean beer is beer itself. Adding beer to the device used to clean beer glasses, will result in a superior clean. THE PERFECT HEAD The perfect head is slightly curved on top. A good head is strong enough to support the weight of a beer skimmer. WHATNOT TO DO... The perfect beer is filled to the brim, with two fingers worth of foam on top. If the glass has not been adequately filled, bartenders are tempted to pour extra beer into the glass. This breaks the protective foam layer, which allows oxygen in and results in a flat beer within minutes. HOLDING THE GLASS For hygiene reasons, a glass should be held at the bottom. Present the glass to the customer with a smile. BRANDING At least 62% of customers prefer drinking beer from a branded glass. A coaster that matches the brand of beer served should be used. Glasses should always be served with the label facing the customer. 25

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2011 | | pagina 25