QUICK CHECK Vou can tell when a glass is clean as the water will run off it evenly. TAPPING ANGLE To create the right amount of foam, the glass should be held at a 45° angle while tapping. SKIMMING The skimmer should be wet when used, as water helps create a protective layer over the head of a beer. The skimmer should be held at a 45°angle to prevent damage to the foam. NO FOAM, NO GOOD! The 'head', the foam layer on top of a glass of beer, plays an important role in keeping the beer fresh. It acts as an airtight barrier, preventing C02, which makes beer bubbly, from escaping, and stops oxygen from entering the drink, to keep beer fresher for longer. Draught Beer Excel* HOSPITALITY Course participants brainstorm their best and worse moments of customer service. They put together a list of best practices, such as consistent product serving sizes, smiling, making eye contact and welcoming guests. CUSTOMER EXPECTATIONS Understanding customer trends and the reasons why a customer visits a bar or restaurant helps to appreciate their expectations during a visit. PRODUCT KNOWLEDGE Participants share specific areas in their businesses that need improving. A common problem is lack of product knowledge, which can be resolved through better training and education. HYGIENE Participants learn the legal requirements and theory behind safe practices, such as fridge temperatures and cleaning schedules. 24

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World of Heineken | 2011 | | pagina 24