WINNING WITH THE CONSUMER
With 88% of people skipping television ads and 44% of direct emails being
deleted by recipients immediately*, Heineken used an innovative approach
for the global launch of its new commercial, 'The Entrance'. In the first
month, the commercial was only available via YouTube, one of the world's
most popular social media sites.
bIW
Scene from 'The Entrance' video which went viral and
received more than four million views in just a few weeks
