World of Heineken 43 - winter 2010
WHAT:
The outdoor print and
television campaign is
very subtle. Lapin Kulta
guarantees genuine
pleasure by offering an
experience in everyday
life that allows you to
escape for a moment,
from the busy world we
live in. It relies on the
consumer's interpretation
of the implied message
and a visual that radiates
authentic pleasure.
In line with the beer's
positioning, highly
memorable Lapin Kulta
advertising combines
a piece of magic with
authenticity.
WHERE:
Print and TV
WHEN:
February 2010,
November-December
2010, February 2011
WHO:
King Advertising,
Helsinki, Finland
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