Heineken at the 'end of the world' World of Heineken 40 - summer Heineken is also available in the southern-most city in the world: Ushuaia, located on the southern coast of the island of Tierra del Feugo, a province of Argentina. The city has an estimated 64,400 inhabitants, and thousands of tourists from all over the world visit every year to enjoy the region's nature parks and scenery, including the Martial Glacier. Heineken® brewed in the Santa Fe province of Argentina almost 3,500 km away, is transported there by land and sea. On land, the beer passes through deserted areas of Patagonia, after which it is ferried across the Magellan Strait by ship. This takes place when the weather allows it, since the temperature can reach -15 degrees Celcius during winter. Heineken®, the most popular premium beer in Argentina, is available in bars, restaurants and at supermarkets in Ushuaia. Ushuaia is the southern-most city in the world

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 89