Athenian Brewery's
Amstel wins Greek
sustainability award
Hungary embraces
Soproni commercial
NEWS
World of Heineken 40 - summer 2009
Athenian Brewery's brand Amstel has won a major
corporate social responsibility prize in Athens for its
commitment to tackling social and environmental
issues during times of crisis.
The prize was awarded in Athens on April 29 during
the business conference titled 'Business Excellence
Under Crisis', organised by Greece's prominent financial
newspapers Kerdos and the Marketing and Business
Review.
"We are very happy with this award as it reflects
our commitment to sustainable development and
social contribution," says Minas Mavrikakis, Athenian
Brewery's Communication and Corporate Affairs
Director.
Hungarians have enthusiastically embraced Soproni's ad,
'Hungary, I love you the way you are!' Since its launch in
February this year it has had over half a million hits on
Voutube, and received wide coverage in Hungarian print and
broadcast media.
Eva.Kiss@heineken.hu
Athenian Brewery is committed to reducing the
company's environmental footprint and improving
its energy performance. Its efforts include the use of
gas, recycling 99 per cent of its total waste, and the
activation of the Amstel Eco environmental campaign
to clean up beaches throughout Greece in the summer.
Elli_Panagiotopoulou@heineken.com
Athenian Brewery Communications and Corporate Affairs Director Minas
Mavrikakis (Ft) poses with the award, accompanied by Evagelos Kaiousis,
President of the Federation of Hellenic Food Industries.
The ad, in which a young man speaks about what the nation
can be proud of and what it means to be Hungarian, was
an instant success. SlagerRadió, one of Hungary's biggest
music broadcasters, has adapted the ad's text for its
own programming. Meanwhile dozens of articles on the
commercial appeared in major Hungarian news publications.
Miklós Hagyó, the deputy mayor of Budapest, has since
created his own image campaign video based on the
commercial.
Denes Szaraz, the actor who plays the main character in the
ad, is now famous in Hungary and has appeared on television
shows and in magazines.
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