World of Heineken 39 winter 2008/2009
WHEN:
The image of the waiter was first introduced in 1948.
The ad campaigns promoting 'modern and worldly'
images such as the "most popular draught beer
everywhere" dates from the late 1950s.
WHO:
The waiter campaign was created by the Dutch
advertising consultants Palm and the image of the
waiter was designed by Eppo Doeve.
59
