World ofHeineken 41 winter 2009 I WHAT: In 2009, the "Sagres joins the pitch" campaign from Central de Cervejas e Bebidas offered consumers in Portugal a unique opportunity to play a ten-minute game of football during the half-time break of football matches and to sit in privileged seats at various matches around the country. The campaign also offers consumers 100,000 gifts, including tickets to attend the Sagres League games, mini radios, soccer balls, Sagres League T-shirts and card decks. Renowned Portuguese football players Nuno Gomes, Paulo Futre and Vitor Baia are some of the stars associated with this campaign. WHERE: TV, outdoor advertisements, internet and sales points. WHEN: July - December 2009 WHO: Fischer CONTACT: ipereira@centralcervejas.pt

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World of Heineken | 2008 | | pagina 129