A night filled with art in Toronto's "Nuit Blanche" Krusovice, Cruzcampo, Great Scot win at World Beer Awards World of Heineken 41 - winter 2009 For the fourth year in a row, Heineken Canada was one of the sponsors of art event "Nuit Blanche" on October 3 in Toronto. Around one million people explored the city from dusk till dawn, enjoying more than 130 art installations created by some 550 local and international artists. Venues ranged from art galleries to car parks and bus shelters. Heineken sponsored 36 provocative and interactive urban art installations in the southwestern part of the city. Other Heineken activities included the ln-bar Virtual Graffiti Experience", where people were able to create their own art images on a virtual graffiti wall in a bar. Heineken also organized a behind-the-scenes tour guided by artists and cultural insiders. Heineken brands from the Czech Republic, Spain and the UK were the proud winners in major categories at this year's World Beer Awards. Krusovice Cerné of the Czech Republic clinched the top award in the 'World's Best Dark Lager' category, while Krusovice Imperial won the 'Highly Commended' certificate in the 'World's Best Pilsner' category. Spain's Cruzcampo Gran Reserva earned the 'World's Best Strong Lager' title, while the UK's Caledonian Brewery scored with its Great Scot, which won a 'Highly Commended' mention in the 'World's Best Experimental Beer' category. The World Beer Awards, organised by UK magazine Beers of the World, evaluates some 300 beers from Europe, US, Australia and Japan over a period of five months. The judging takes place through three separate rounds of tasting, ending in late summer. www.scotiabanknuitblanche.ca www.tastingbeers.com 3

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 125