Montreal International Jazz Festival Athenian Brewery's Amstel Eco Bar' strives for clean Greek beaches Heineken Original Rock featuring Linkin' Park June 30th - July 12th Montreal, Canada July-August Ten beaches throughout Greece August 13, 2009 Taipei City, Taiwan This summer, the 30th edition of the celebrated Montreal Jazz Festival will entertain the Quebecois capital of Montreal. Over two million jazz lovers are expected to attend the event, which is one of the largest of its kind in the world. The event will feature over 3,000 artists hailing from dozens of nations. The festival boasts over 650 concerts, most of which will take place in the heart of downtown Montreal. Among this year's headlining acts are the likes of Stevie Wonder, Oliver Jones and Tony Benett. Fleineken Canada will this year again be the Festival's exclusive beer sponsor. www.montrealjazzfest.com Starting in July, Athenian Brewery will carry out the 'Amstel Eco Bar', a month-long campaign to encourage cleaner shorelines at ten beaches across Greece, from Crete to Thessaloniki. Activities include encouraging visitors to pick up garbage on the beach, and conducting environmental information sessions in which participants can win gifts from Amstel. 'Amstel Eco Bar' is part of'Amstel Eco', Athenian Brewery's environmental campaign programme. Through this programme, Athenian Brewery has participated involuntary beach cleaning efforts in May and June as part of the'Clean Mediterranean Sea' campaign organised in collaboration with the non-governmental organization MED SOS. Last year, around 7,700 people participated in the Amstel Eco campaign. Etti_Panagiotopoulou@Heineken.com The wildly popular American rock band Linkin' Park will be visiting the Pacific island of Taiwan this August, courtesy of Fleineken. Around 30,000 fans are expected to attend their concert, which will be held in Taipei's Soccer stadium as a part of the Fleineken Original Rock series. The event will be massively publicised by Fleineken Taiwan, which will be giving away tickets as well as the opportunity to Meet Greet Linkin' Park's rockers. marty.su@heineken.com

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 114