World of Heineken 40 - summer 2009 The tasting bar at the Heineken Experience offers visitors a chance to taste Heinekenin one of the locations where it was first brewed. the Heineken logo. It was also good to watch the old and new commercials, while lying back on the lounge chairs." Would you recommend a visit to others? "Yes, for sure!" Paul Fan, bar owner Hong Kong, China Did you plan ahead to visit the Heineken Experience? "Definitely, since beer is part of my work." What did you like best? "To see the different Heineken ads throughout the years. Also, I knew how beer was made in theory, but it was fun to actually see it." Was there anything that surprised you? "I wanted to taste beer at its freshest, at its home base. Actually, it tastes about just the same as it does when I tap in Hong Kong. But I didn't know that it was not actually produced here on location." Troy Douglas, sprinter and semi-finalist at the Olympic games The Hague, the Netherlands Did you plan ahead to visit the Heineken Experience? "Every time family members visit me from Bermuda, I take them around. This time my niece is here, and she wanted to visit the Heineken Experience." What did you like best? "It was fascinating to learn about the Heineken family history, their passion and their craftsmanship. The branding and marketing is brilliant!" Was there anything that surprised you? "I've seen the Heineken brand so many times, but didn't know about the smiling 'e'. You can only notice it when you look closely." Would you recommend a visit to others? "Yes. I've lived in this country for 15 years. The Heineken Experience personifies the Netherlands for me: entrepreneurship and expertise." Tina Hall, exchange student Lethbridge, Canada Did you plan ahead to visit the Heineken Experience? "This is actually the second time that I've been here. My boyfriend is visiting from Canada, and we were strolling around the city and ended here." What did you like best? "The 'Brew-you' ride. That was really fun!" Was there anything that surprised you? "I thought that it would be more like a museum, but it isn't. It's more interactive. I also didn't know before about the presence of Heineken in feature films." Would you recommend a visit to others? "Yes. We had already heard good things about it before we came here." Katie Korpi, university student Muscatine, USA Did you plan ahead to go to Heineken Experience? "It wasn't on my itinerary, but my cousin who is working here as an au pair What did you like best? "The 'Brew-you' ride. The simulation was great!" Was there anything that surprised you? "I expected it to be more like a museum. I'm glad that it wasn't. I was disappointed, though, that there were no horses accompanying the traditional keg cart." Would you recommend a visit to others? "Definitely. I had a fun afternoon!" Katie indeed missed seeing the horses at the Heineken Experience stables, since they have been temporarily moved to stables elsewhere in the city due to renovation activities on the premises. The horses will return to their home stable by the end of June. www.heinekenexperience.com Would you recommend a visit to others? "Yes, for sure, especially for other colleagues of mine who are also in the bar business." 33

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World of Heineken | 2008 | | pagina 103