Heineken refreshes the parts other beers cannot reach.
World of Heineken 38 - summer 2008
WHAT:
"Heineken refreshes" was a playful campaign featuring
Star Trek's Mr. Spock, among others.
WHERE:
These iconic ads were produced and used across the
UK, when Whitbread began marketing the Heineken
brand.
WHEN:
First launched in the UK in 1973, and remained
immensely popular throughout the 1980s.
WHO:
The campaign was created by Terry Lovelock, who
worked for the advertising legend Sir Frank Lowe.
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