STRONGBOW
c
Cider and Strong bow -facts and figures
ISTRONGBOW
TOTAL FIRST PINT REFRESHMENT
World of Heineken 38 - summer 2008
At the end of April 2008, Heineken
launched Jillz in the Netherlands -
a unique blend of cider, barley malt and
pure sparkling water, with a subtle fruity
flavour.
Jillz has been developed with the female
drinker in mind, as 63% of Dutch women
prefer beverages which are less bitter
than lager beer. Jillz has an alcohol
content of 5 per cent and no foam layer.
Now available on tap, Jillz is on sale in
450 outlets across the Netherlands
and counting!
Cider is made from the fermented juice of apples. The flavour and colour of cider comes
in many varieties, from dry to sweet, from cloudy to clear
First launched in 1960, Strongbow is named after the Norman knight Richard de Clare,
Earl of Pembroke, who was nicknamed Strongbow after his feats with the famous English
long bow
It takes 11 apples to make one pint of Strongbow
Prince William, grandson of Queen Elizabeth I, has had an apple named after him,
following his admission that cider is his favourite drink
In the UK, 7 out of every 10 pints of cider bought in the on-trade is a Strongbow. The
brand accounts for a third of all cider sold in the off-trade
