UEFA Champions League Final Moscow 2008
Heineken Jammin' Festival
Holland Heineken House - Chinese style
May 21
Moscow, Russia
June 20-22
Venice, Italy
August 8-24
Beijing, China
On May 21 this year, the final match of the UEFA Champions League will be played at
the Luzhniki Olympic Complex in Moscow. The former Olympic stadium is the largest
sports stadium in all of Russia, with a massive seating capacity of 84,745 seats.
Heineken - a major sponsor of the UEFA Champions League-will be inviting a number
of trade partners and consumers to Moscow, offering them exclusive VIP treatment
throughout the final match. Not only will guests receive a much-coveted ticket to the
big game, Heineken will be hosting a range of pre and post-match activities, granting
access to the stadium's exclusive Champions Village.
The UEFA Champions League final is the perfect opportunity for Heineken to engage
trade partners and consumers, showcasing the premium and global qualities of the
Heineken brand.
joost.geurts@heineken.com
The Italian city of Venice is gearing up and making preparations for the 11th annual
Heineken Jammin' Festival, which is scheduled to be held at the San Giuliano park on
June 20, 21 and 22.
The Heineken Jammin' Festival is the most popular and prestigious music festival of
the Italian summer. A highlight of the festival is the Green Village, which offers fun and
original sideline activities for spectators throughout the entire weekend.
www.heineken.it
The Holland Heineken House will once again serve as the traditional home base for
Dutch Olympic athletes, sports fans and the media, this time at this year's summer
Olympic Games, which kick off in Beijing in August. This is the ninth consecutive time
that the venue will be the centre of hospitality at a major sports event. The 2008
Holland Heineken House will be located at the Agricultural Exhibition Center in the
diplomatic quarter of the Chinese capital city, not far from the Olympic Village.
The venue also provides an intimate, informal environment for the public and
members of the media to interact with competing athletes.
The Holland Heineken House is expected to generate much local and international
press attention, with more than 50,000 people expected to visit the facility.
Freek.deWette@heineken.com
