ÜFF
NATURALLY BLONDE...RADICALLY DIFFERENT
"Central to the campaign
is the uniqueness and
unconventionality of Fayrouz,
a vibrant beverage for the
more adventurous consumer."
"The 'Blonde' campaign is a
perfect example of how we
are positioning this brand,"
says Fayrouz International's
director Espen Mansfeldt.
Summer 2007
PAGE 43
