02-03 The Fizz: take a whirlwind tour around the world with Heineken, stopping at
the Champions League final in Athens, the Heineken Bar in Hong Kong and
Thirst Studio in Las Vegas
04-05 Xtreme Draught: taking Heineken tap beer to the Xtreme
06-07 Heineken Happenings: don't miss the A1 Volleyball Grand Slam in Austria or
Café Heineken in the UK
08-13 Fields of Green: building a brewery from the ground up in some of
Heineken's newest pioneering markets
14-15 Consumer Trends: World of Heineken explores some of the latest research
into food and beverage trends in Western Europe
16-17 Café Amsterdam: an authentic touch of the Netherlands nestling in the
centre of the fabulous city of Prague
18-24 Heineken and the UEFA Champions League: two of the world's biggest
brands talk about their mutually beneficial partnership
26-27 Financial Shared Services: Heineken takes the challenge to offer its
customers superior financial services more efficiently
28-29 Cool Stuff: the company's newest gadgets and brands, Rugby World Cup
glasses and Cruzcampo Light in Spain
30-32 Amstel in South Africa: Heineken delivers its first shipment of
European- brewed Amstel to the South African market in July
34-38 Beer Culture in Ireland: in a country where the beer market is in decline,
Heineken manages to achieve sales growth
39-43 Middle East Chic: Heineken's diverse brand portfolio is capitalising on the
economic rise in Africa and the Middle East
44-45 Cosmo Bars in Milan: sit back and watch the world go by in the fashion
capital of the world
June 2007. The World of Heineken is published twice a year by Heineken N.V., Group Corporate Relations. If you have any suggestions or comments,
please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations Is only permitted with the editor's explicit consent.
2007, Heineken International.
Chief Editor: Richard Jurgens, chiefeditor@heineken.com. Photography: Gregor Servais, Getty Images. Text: Andrew Bergman, Chris Bull, Richard Jurgens,
Ian Stafford, John Welch. Art Direction: Thieme Communicatie Design, Jacob Ophof. Printing: Drukkerij Groen, Leiden.
